Domain Authority (DA) is a metric that measures the authority and credibility of a website in search engine results pages (SERPs). This metric, measured on a scale from 1 to 100, is a beacon of a website's credibility and authority. Backlinks, those digital recommendations from other websites, play a vital role. The age and history of a website, along with its user experience, are also factors.
As Domain Authority scores rise, so does a website's potential to conquer the rankings in search engine results pages, especially for keywords relevant to its niche.
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